Finds a spot
in history too.

smart celebrates 25 years. In the unique red, blue and gray matt colors, with the offer of the century.
 
The campaign features print, digital and social formats.

smart25-tv-banner
smart25-reel

Credits

Agency

BBDO Italy

Creative Director

Sara Portello
Giulio Brienza

Copywriter

Luca Brunelli

Art Director

Stefano Natali

Client Service Director

Elisabetta Centore
Massimiliano Sacchetti

Social Media Specialist

Elena Santoro