May 13th,
Mother's Day.
Every day 7.000 newborns die from preventable and treatable causes. The right to health and nutrition must be a universal right, wherever they are born.
The request was to finalize the “let’s stop newborn mortality” theme at the day of the occasion, activating consents and adhesions.
Different approaches, touching different strings. Sometimes reason prevails, sometimes emotion prevails, sometimes both. The objective is to raise awareness, involve and push for action/donation. The language is direct and simple, colloquial and engaging.
Hospital poster
Rome Fiumicino Airport
Credits
Agency
The Link
Creative
Director
Paolo Marino
Vittorio Picello
Copywriter
Paolo Del Bravo
Art Director
Stefano Natali
Account
Beatrice Benincasa